Music Making Apps The New Production Software?

By admin on May 22, 2017 in Engineering , Music General , Producers - Comments Off on Music Making Apps The New Production Software?

Maybe not now but maybe in the future… Technology has already change the music game and its continually evolving as we speak. Have you seen all of the latest ways to make music on your smartphone or iPad?  iMPC Pro, iMaschine, FL Studio Mobile, iSequence HD, Auria (recording and post production)… you name it – it’s probably out there but a lot of them have limited capabilities as far as exporting / importing how you want, sound quality 24 bit/16bit, MIDI output, sampling, etc.

When it comes to music thinking outside the box will make you stand out. I’m all for infusing technology with music to come up with something incredible.

The most interesting app I have seen so far is Reactable mobile. Who knows what the future holds.

 

 

5 Ways to Help Build Your Brand

By admin on Feb 04, 2017 in Music Business , Music General , Producers , Uncategorized - 0 Comments

5 brandBuilding your brand is more important than ever! It can help you become more successful with music or your business. Here are some ways to help build your brand:

1. Use the same name with everything! Your email, social media, etc. It will help your fans or other people find you easily on the internet.

2. Be Unique! Being different from everyone else will help you stand out from the crowd. Creating compelling content will keep bringing them back to your site.

3. Do your homework! The more knowledge you know about your target market the better success you will have.

4. Give the people what they want! Peak their interest with a great product! Quality not quantity!

5.Be Visual! Will live in a visual world. Artwork designs and videos are more important than ever.

Bonus Tip: Give something away for free in exchange for an email address. Having a unique free opt-in option helps you generate a database to build a fan base.

My 5 Music Predictions for 2015

By admin on Dec 30, 2014 in Music General - Comments Off on My 5 Music Predictions for 2015

2015

Happy New Year Everyone! As we look back at how the music industry did in 2014, I can’t help but think about what’s next for 2015! 2014 was definitely an interesting year for music but here are some of my predictions for 2015:

  1. Music with more of a “message” – speaking from the heart, keeping it real and/or current events will become more relevant and interesting to fans/music lovers. People are tired of fake people. Keep it real and stay true to yourself.
  2. Music downloads will continue to fall and streaming will continue to rise. It’s all just a matter of time.
  3. More and more music videos will be created with camera phones and GoPro cameras – even with established artists. (ex. Beyonce’s 7/11 video)
  4. Songwriters and producers will shine more in 2015. People are looking for the talent behind talent.
  5. Apple will launch their music streaming service. Spotify and Pandora will definitely have more competition.

4 Common Mistakes Producers Make

By admin on Nov 11, 2014 in Music Business , Producers - Comments Off on 4 Common Mistakes Producers Make

FAIL

1. Doing Too Much – A music producer can get lost in their own little world sometimes and can forget that an artist must be able to sing or rap on their tracks. Scaling back some of those extra busy sounds can make your music more appealing to an artist. Also, remember song structure – make sure the chorus and verse can be easily identified.

2. Buying All the Latest Gear – You don’t have to buy every new piece of gear that comes out. Master what you have already.

3. Not Knowing How to do a Basic Mix – This is a critical piece of production. Knowing how to mix will make a good song sound even better. It could possibly make or break your track.

4. Copying Other Producers Style – Be original! Be Yourself! Artists, A&R, songwriters, etc. are always looking for something new and fresh.

The Difference Between Music Marketing and Promotion

By admin on Aug 15, 2014 in Music Business - Comments Off on The Difference Between Music Marketing and Promotion

targeted-traffic

In order to be successful in this business you have to market and promote yourself in someway.  Marketing is the overall strategy to attract your fan base to your brand and build awareness to your product. Promotion is putting that plan to work using business tactics to entice your fans/consumers to buy your product. When creating your marketing plan you must know who is your target audience, who are your demographics… Ask yourself – Who listens to your music? What makes you stand out? When promoting, think outside the box. Think online and offline. Having an effective marketing plan with a great promotional strategy can lead you to the path of SUCCESS!!!

Key Factors:

– Publicity

-Retail/Distribution

-Merchandise

-Touring

-Fan Base

-Strategy

         -Social Media

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